About Us

MINHO JEWELS is a registered Portuguese jewellery brand, inspired by the traditions of the Minho region in the north of Portugal, near Porto, rich in folklore, farming habits and religion.

We are from Viana do Castelo district and thank you for your suport!💛

A popular motto in the region was "Gold as much as you can afford", which women followed, putting all their savings into jewellery or gold coins, to save for rainy days and also, of course, to wear to church and show off to their friends! Women did not work, so in order not to depend exclusively on their husbands and to gain some independence, they sold eggs, milk, vegetables or even pigs and chickens to have some money of their own, which they hid and quickly exchanged for gold jewellery, as it was not normal for women to have cash at that time. This way, they could later exchange the gold for cash again if they needed to, without their husbands knowing.

So after their deaths, they would give all their jewelry to their daughters, and if they only had sons, they would give the gold to their granddaughters, daughters-in-law they liked, sisters, or any female friends they had, to continue this tradition of female empowerment and sisterhood.

So, jewelry can be many things! A beautiful gift, a way to express our individuality, a simple ornament, or even a trust fund for our future, or the future of our family, for many generations to come! 

With love and respect for these hard-working peasant women, including our own grandmothers and great-grandmothers, and for all this cultural heritage that is slowly fading away in our high-tech times, we hope to honor their tradition and bring our beautiful handcrafted jewelry from Minho to the world!

Buy your piece of female empowerment and freedom today! You can be anything you want and achieve all your dreams! Believe in yourself, buy one of our exclusive "Jewelry with Tradition" and conquer the world! ✨